Tips to Improve Your Affiliate Marketing Program
Transparency is also a top priority for Gen 2 programs, which require URL data for all clicks and sales. Good luck getting that information out of Gen 1 programs, which usually don't even understand the business models of many top affiliates.
If your current affiliate program sounds like its closer to Gen 1, or if you're looking to transition it fully into Gen 2, making a few simple changes can get your program up-to-date:
- Companies:
- Target
Robert Glazer is the founder and CEO of Acceleration Partners, a global partner marketing agency and the recipient of numerous industry and company culture awards, including Glassdoor’s Employees’ Choice Awards two years in a row. He is the author of the inspirational newsletter Friday Forward, author the Wall Street Journal and USA Today bestseller, Elevate, and of the international bestselling book, Performance Partnerships. He is a sought-after speaker by companies and organizations around the world and is the host of The Elevate Podcast.
