Tips to Improve Your Affiliate Marketing Program
Value is of primary concern to Gen 2 programs, which place emphasis on high-quality content. With more than 80 percent of affiliates typically coming from generic coupon or toolbar sites, adjectives like quality aren't accurate descriptors of Gen 1 affiliate programs.
Identifying valuable affiliates is the most effective way to make an affiliate program successful. However, instead of a targeted approach, Gen 1 programs cast as wide a net as possible by using multiple networks, which are often in direct competition with one another. A "bigger is better" approach isn't the case with Gen 2 programs, which choose to operate on one to two networks and are increasingly managing large partners directly on a branded SaaS platform.
- Companies:
- Target
Robert Glazer is the founder and CEO of Acceleration Partners, a global partner marketing agency and the recipient of numerous industry and company culture awards, including Glassdoor’s Employees’ Choice Awards two years in a row. He is the author of the inspirational newsletter Friday Forward, author the Wall Street Journal and USA Today bestseller, Elevate, and of the international bestselling book, Performance Partnerships. He is a sought-after speaker by companies and organizations around the world and is the host of The Elevate Podcast.
