Tips to Improve Your Affiliate Marketing Program
Knowing which affiliates are primarily responsible for a sale is crucial to encouraging future success. Gen 1 programs simply give commissions to the last affiliate to touch the customer before a sale is consummated. However, that disregards those affiliates that may have been more influential earlier on in the buying process. Gen 2 programs use dynamic attribution technologies to identify the affiliates most responsible for a transaction — not just those last-in cookies — and compensate them accordingly. Understanding attribution helps properly assess the value an affiliate brings to the table, not just the volume it generates.
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Robert Glazer is the founder and CEO of Acceleration Partners, a global partner marketing agency and the recipient of numerous industry and company culture awards, including Glassdoor’s Employees’ Choice Awards two years in a row. He is the author of the inspirational newsletter Friday Forward, author the Wall Street Journal and USA Today bestseller, Elevate, and of the international bestselling book, Performance Partnerships. He is a sought-after speaker by companies and organizations around the world and is the host of The Elevate Podcast.
