Tips to Improve Your Affiliate Marketing Program
Specialized affiliate experts also know how to properly gauge the success of their affiliate programs. They look closely at new customer acquisition and use multiattribution models to understand which part of the process is converting the most viewers into buyers. Gen 1 programs typically don't offer complex performance metrics, instead measuring success strictly by the number of affiliates and overall program revenue.
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Robert Glazer is the founder and CEO of Acceleration Partners, a global partner marketing agency and the recipient of numerous industry and company culture awards, including Glassdoor’s Employees’ Choice Awards two years in a row. He is the author of the inspirational newsletter Friday Forward, author the Wall Street Journal and USA Today bestseller, Elevate, and of the international bestselling book, Performance Partnerships. He is a sought-after speaker by companies and organizations around the world and is the host of The Elevate Podcast.
