Tips to Improve Your Affiliate Marketing Program
Would you let someone just out of college with next to no professional experience oversee a multimillion dollar account or be in charge of licensing your brand? Probably not, but high turnover rates and inexperience are usually par for the course with Gen 1 programs.
The opposite is the case with Gen 2 program management, where in-house managers or independent third-party agencies with experienced and specialized marketing experts are in control, making the affiliate program a priority, not just a side note. Determining where your program falls might be as simple as reviewing the resume of the person managing your account.
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Robert Glazer is the founder and CEO of Acceleration Partners, a global partner marketing agency and the recipient of numerous industry and company culture awards, including Glassdoor’s Employees’ Choice Awards two years in a row. He is the author of the inspirational newsletter Friday Forward, author the Wall Street Journal and USA Today bestseller, Elevate, and of the international bestselling book, Performance Partnerships. He is a sought-after speaker by companies and organizations around the world and is the host of The Elevate Podcast.
