Tips to Improve Your Affiliate Marketing Program
A properly managed Gen 2 affiliate program — which measures performance by new customer acquisition and incremental revenue instead of simply measuring clicks, total revenue or number of affiliates — can have the highest ROI of any online marketing channel. Making sure that your program is keeping pace with industry changes starts with evaluating where your affiliate program falls in the Gen 1 to Gen 2 continuum, beginning with a look at who manages your program.
- Companies:
- Target
Robert Glazer is the founder and CEO of Acceleration Partners, a global partner marketing agency and the recipient of numerous industry and company culture awards, including Glassdoor’s Employees’ Choice Awards two years in a row. He is the author of the inspirational newsletter Friday Forward, author the Wall Street Journal and USA Today bestseller, Elevate, and of the international bestselling book, Performance Partnerships. He is a sought-after speaker by companies and organizations around the world and is the host of The Elevate Podcast.
