Tips to Improve Your Affiliate Marketing Program
These improvements are the results of experienced marketing professionals recreating the channel's reputation by guiding its evolution from Generation 1 to Generation 2. The difference between Gen 1 and Gen 2 programs is not only the difference between shady and reputable practices, it's also the difference between a mediocre and stellar return on investment.
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Robert Glazer is the founder and CEO of Acceleration Partners, a global partner marketing agency and the recipient of numerous industry and company culture awards, including Glassdoor’s Employees’ Choice Awards two years in a row. He is the author of the inspirational newsletter Friday Forward, author the Wall Street Journal and USA Today bestseller, Elevate, and of the international bestselling book, Performance Partnerships. He is a sought-after speaker by companies and organizations around the world and is the host of The Elevate Podcast.