Tips to Improve Your Affiliate Marketing Program
It's no mystery why affiliate marketing has historically had a reputation as a channel full of fraud and off-brand promotion. However, shady affiliate practices are now taking a backseat as retailers with properly managed affiliate programs are starting to shift to practices that focus on and drive incremental revenue and brand relevance.
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Robert Glazer is the founder and CEO of Acceleration Partners, a global partner marketing agency and the recipient of numerous industry and company culture awards, including Glassdoor’s Employees’ Choice Awards two years in a row. He is the author of the inspirational newsletter Friday Forward, author the Wall Street Journal and USA Today bestseller, Elevate, and of the international bestselling book, Performance Partnerships. He is a sought-after speaker by companies and organizations around the world and is the host of The Elevate Podcast.
