Affiliate Marketing: Eight Ways to Better Reach and Convert Holiday Shoppers

4. Make finding merchants and their offers simple. Visibility leads to conversion, so ensure that your ads are prominently located on affiliates’ sites.

5. Aggressively promote sale offers. Affiliates should segment promotions by percentage/dollar off, just-added sales, soon-to-expire sales, etc.

6. Remember last minute shoppers. If you offer gift certificates, provide affiliates with ads that highlight this option during the final shopping days before Christmas, the authors say.