Affiliate Marketing: Eight Ways to Better Reach and Convert Holiday Shoppers

1. Centralize and prominently position free shipping offers. Potential shoppers flock to these, the authors write.

2. Create a sense of urgency. Your affiliates should remind shoppers of the number of days until Christmas.

3. Inspire impulse holiday purchasing. Have your affiliates showcase your top sellers, or their editors’ favorite products, Performics and the e-tailing group note.