Affiliate Marketing: Communication Strategies to Enhance Your Affiliate Program

In terms of knowing whether there are opportunities in their programs that aren’t being addressed by the resources they have, catalogers can monitor program activation rates. If activation rates are declining over time, merchants can allocate more resources to getting new affiliate partners. Catalogers can look at growth trends among top partners and partner attrition. Ultimately, catalogers should expect the affiliate channel to grow in line with the overall online business.