Affiliate Marketing: Communication Strategies to Enhance Your Affiliate Program

CS: As far as communicating better with those affiliates outside your top 10 or 20, do you have a recommendation for how deep a cataloger should go? What’s the cut-off point?
KB: As deep as you can possibly go, given your resources. I would even recommend that catalogers leverage their call centers. All call centers outside of peak seasonal periods have some down time. More experienced call center reps could use this time to reach out to affiliates. One example would be new affiliate welcome calls. As new affiliates join the program, have someone reach out to them. Teach them about the program, about the merchant’s offerings, and try to engage them up front.