Affiliate Marketing: Communication Strategies to Enhance Your Affiliate Program

From a communication standpoint, I see that many merchants don’t spend a lot of time talking to affiliates outside of their top 10 or top 20. They tend to communicate with these affiliates via e-mail or some other mass-communication effort. We’ve found that engaging in phone outreach with affiliates beyond their top partners can differentiate them from other merchants that the affiliates work with. Those affiliates tend not to get a lot of personal phone calls and personal outreach from merchants or networks. Oftentimes they’re willing to be more flexible than larger affiliates in creating strategic relationships and partnerships with the merchant.