Affiliate Marketing: Communication Strategies to Enhance Your Affiliate Program

Catalog Success: Say a cataloger has an affiliate marketing program; the merchant manages its affiliates well and communicates on a regular basis. What are some next-level steps to improve on an existing affiliate program?
Kelli Beougher: Beyond the basics, there are a couple of areas where merchants can focus more resources. One is around communication, meaning more personal, one-on-one communication. Also, enhanced merchandising tools for affiliates.