The Team Approach

“Most advertisers work with insert brokers who are continually looking for insert opportunities for their mailers,” Goldstein adds. “The insert recommendations can include blow-ins, bind-ins, statement and invoice stuffers, package inserts, ride-alongs and co-ops. Most catalog companies don’t have the time or the staff to develop these types of relationships, so they turn to managers who typically charge about a 10-percent commission.”