The Team Approach

Goldstein predicts more advertisers will take advantage of these types of promotional methods in the future. “This is a popular alternative method of advertising for mailers. It’s certainly less expensive than direct-mail and package-insert placement.”

Advertisers look for key pieces of information supplied by companies like Leon Henry, which provides a comprehensive report to clients, telling them much of what they need to know about a catalog and its customer base, including: descriptions of products, customer demographics and buying trends, mail dates, and circulation figures, etc.