Advertising-Insert Programs: How to Make Them Work for Your Catalog

By Gretchen Peck

The Christmas in July 2002 issue of Current was delivered with two advertising inserts, including a four-page bind-in for Checks Unlimited and a blow-in promoting Crossings Book Club.

Other catalogers taking advantage of these ad revenue streams include Solutions (one of the titles from the Norm Thompson catalog group), which offered a blow-in order form for Designer Checks in its Early Summer 2002 issue. And Brooks Brothers’ Late Summer 2002 catalog included a tri-folded blow-in advertising Bose sound equipment.