Advertising-Insert Programs: How to Make Them Work for Your Catalog

By Gretchen Peck

It’ll be interesting to see how the budding relationships between catalog producers and advertisers blossom further. There’s a world of possibilities for which the two can pair and plenty of production strategies to ensure lasting—and enriching—partnerships.

Gretchen Kirby Peck is president and chief creative officer of P.A.G.E.s, an editorial consultancy and freelance writing firm specializing in graphic arts.