Advertising-Insert Programs: How to Make Them Work for Your Catalog

By Gretchen Peck

Kimball adds that bind-ins always are made to the catalog or magazine trim specifications. “We always start the production cycle by contacting the printer for bindery specs. Perfect-bound pieces require a removable gutter or perforated strip to remove the piece from the book.” These formats use a minimum of 1˝ of paper stock for the stub, he notes.