Advertising-Insert Programs: How to Make Them Work for Your Catalog

By Gretchen Peck

Basic Guidelines

“Size can make a difference in the sheet that’s required,” McAdams says. The minimum size of a reply card is 3-1/2˝ x 5˝, and the maximum is 4-1/4˝ x 6˝, says McAdams. Any card that’s larger than 4-1/4˝ x 6˝ must then be printed on nine-point stock, which can add as much as 30 percent or more to the cost of the job.