Advertising-Insert Programs: How to Make Them Work for Your Catalog

By Gretchen Peck

Building ample time in the schedule for printing and shipping inserts, tip-ins and wraps is essential for guaranteed success. Time is very much of the essence, Goldstein stresses: “The print job cannot, and will not, typically wait for an insert to arrive. If the mailer wants to be in a certain catalog, the deadline must be respected.”