Advertising-Insert Programs: How to Make Them Work for Your Catalog

By Gretchen Peck

“The lead time varies dramatically depending on the type of program and the individual requirements,” explains Goldstein. “Most blow-in and bind-in programs can require a lead time from one to six weeks prior to printing the catalog.”

Dan Kimball, plant manager at B&W Press, Georgetown, MA, adds that today’s technologies, such as PDF file transfers and computer-to-plate production, have significantly shortened lead times. The result, he says, is that a company like B&W Press can produce 45 million pieces every week.