The Team Approach

“Ten days gives everyone time to handle any issue that develops along the way. Many times, the design team wants to make changes after they’ve seen the first proof. At 10 days, there’s still time to do that,” he says.

There’s no shortage of niche printers like McAdams Graphics (which specializes in blow-ins, bind-ins, cover wraps, envelopes and direct mail). Other companies include B&W Press (bind-in order forms, order-form envelopes, reply cards, self-mailers and brochures); Champion Printing (bind-in order forms, blow-ins and self mailers); and TRANSCO (flexible packaging and four-color poly wraps). Many already have long-term relationships with catalog printers and can manage the printing and delivery of ad materials on time with ease.