Advertising-Insert Programs: How to Make Them Work for Your Catalog

By Gretchen Peck

Give it Time

No matter the project’s design, establishing an accurate lead time for material submission to the catalog printer is vital.

At McAdams Graphics, an Oak Creek, WI-based printer, the average turnaround from the date the artwork is received up to the shipping date is six or seven working days, according to Dan McAdams, vice president of sales and marketing. Freight time is additional.