The Team Approach

The choice between blow-ins and bind-ins automatically can be made depending on the catalog’s size specifications. Says Goldstein, “The smaller the trim size, the more likely that blow-ins will fall out. That hurts results, and in that case, you’re better off with something that’s bound in. Of course, in the case of mailers or advertisers, they prefer not to bind-in, simply because it’s costlier for them. And it can be more complicated, because they have to adhere to exact specifications, like dimensions for a [gutter] lip.”