Advertising-Insert Programs: How to Make Them Work for Your Catalog

By Gretchen Peck

But the culture is changing, Goldstein continues, and catalogers are beginning to broadly embrace the idea.

Know the Specs

First decide on the types of programs to offer third-party advertisers, including the physical specifications. Deciding whether to offer advertising ride-alongs, blow-in cards or bound-in inserts can come down to your own aesthetic preferences. However, the selections more often should be based on the specifications of your catalog itself (e.g., trim size, type of stock, type of binding).