Advance Auto Parts Uses Video to Increase Sales

By Joe Keenan

Lastly, Advance Auto Parts repeats steps one and two — including for mobile. More than 25 percent of all online videos are viewed on mobile devices (smartphones and tablets), noted Kopetti. Don't take video off of your mobile site and/or app, he added. For Advance Auto Parts, mobile video views are common for roadside users.

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People:
Ben Kopetti
Val DuVernet

Places:
Chicago

Joe Keenan Author's page Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

Advance Auto Parts Uses Video to Increase Enagagement, Sales