Advance Auto Parts Uses Video to Increase Enagagement, Sales

Data on Advance Auto Parts' average view time helps the retailer create videos that are the right length. The ideal length for its product videos are 30 seconds, but complex and higher-cost products warrant longer videos, DuVernet said. In addition to the content, where a video is located on its site also impacts its length. A video on Advance Auto Parts video gallery detailing how to install a new water pump will be longer than a video on a product detail page for brake pads, for example.