Advance Auto Parts Uses Video to Increase Enagagement, Sales

For a lot of our products, customers need to how they work before purchasing them. said DuVernet. Our videos give customers the confidence they need to install or use a product correctly, she added, citing her own experience watching an Advance Auto Parts' video before installing a new car battery.

3-Step Video Strategy
Advance Auto Parts followed a three-part strategy for its video strategy. First it had to identify what it wanted to accomplish with its videos, and then create the types of videos that best serve those goals. Ask yourself, 'Who are your customers, and what types of videos would they be most interested in?,' said DuVernet.