Advance Auto Parts Uses Video to Increase Enagagement, Sales

For Advance Auto Parts, having a video gallery enables the brand to control the experience and keeps them close to the add-to-cart button, which of course is the ultimate goal, DuVernet said. Housing its videos on YouTube, for example, wouldn't afford Advance Auto Parts the same luxury.

DuVernet wrapped up her presentation by noting that customers who watch videos are more valuable for Advance Auto Parts. And the more videos they watch, the more valuable they become. For that reason, maintaining a robust video program is a top priority for Advance Auto Parts.