Adoption of Internet Technology Continues to Rise

Forty-one percent of North American households now have broadband Internet access, up from 29 percent two years ago, according to a recent Forrester Research survey. And 18- to 26-year-old consumers continue to spend more time online than older individuals. These Generation Y’ers spend 12.2 hours online each week, 28 percent more than 27- to 40-year-old Generation X’ers and nearly twice as long as 51- to 61-year-old baby boomers. Other results of the survey:

* 75 percent of North American households have mobile phones;
* Gen Y’ers are 73 percent more likely to research online and shop offline than they were in 2004;
* 91 percent of online households use a search engine once a week or more; and
* Google attracts 62 percent of Gen Y and Gen X searchers, while 25 percent limit their searches to only Google.

For more info on Forrester’s “North American Consumer Technology Adoption Study,” visit http://www.forrester.com/ER/Press/Releases