Adoption of Internet Technology Continues to Rise

* 75 percent of North American households have mobile phones;
* Gen Y’ers are 73 percent more likely to research online and shop offline than they were in 2004;
* 91 percent of online households use a search engine once a week or more; and
* Google attracts 62 percent of Gen Y and Gen X searchers, while 25 percent limit their searches to only Google.