Adoption of Internet Technology Continues to Rise

Forty-one percent of North American households now have broadband Internet access, up from 29 percent two years ago, according to a recent Forrester Research survey. And 18- to 26-year-old consumers continue to spend more time online than older individuals. These Generation Y’ers spend 12.2 hours online each week, 28 percent more than 27- to 40-year-old Generation X’ers and nearly twice as long as 51- to 61-year-old baby boomers. Other results of the survey: