DEMCO Increases Conversion Rate 400% With Abandoned Cart Program

DEMCO's cart abandonment program runs continuously, and it's operated in tandem with other best practices such as proactive changes to its website based on insights gleaned from Adobe.

DEMCO also continues to send out promotional emails, which typically deliver a 5 percent bump in conversion. Sending welcome emails has enabled DEMCO to strengthen brand perception and speed up conversion. “The welcome email offers have garnered four times higher open and conversation rates than our traditional promotional emails,” Moling noted.