DEMCO Increases Conversion Rate 400% With Abandoned Cart Program

By integrating the data from Adobe with automated email marketing, DEMCO has achieved impressive results.

“Once the first email goes out, we get a 22 percent conversion rate," said Moling. "We consider that a very successful result after just one email. Our series of cart abandonment emails deliver 97 times the revenue per thousand than our promotional emails. Overall we have 400 percent higher conversion rates from our cart abandonment emails enabled through the integration of the Adobe Online Marketing Suite and Silverpop.”