DEMCO Increases Conversion Rate 400% With Abandoned Cart Program

DEMCO now uses Adobe's online analytics to identify consumers who have abandoned shopping carts. Silverpop then sends a series of three cart abandonment emails from DEMCO at one-, three- and five-day intervals, encouraging the shoppers to return to their carts and finalize their purchases. In the final cart recovery message, DEMCO offers abandoners a tote bag if they complete their purchase.