DEMCO Increases Conversion Rate 400% With Abandoned Cart Program

DEMCO also needed to shift its email marketing and remarketing efforts into high gear to combine promotions data. By adopting a marketing platform that integrates third-party applications like Silverpop, DEMCO receives a single, comprehensive view into its data.

“Up to 30 percent of customers were still abandoning their shopping carts, so we initiated an automated, behavior-driven and highly integrated cart abandonment program,” Moling said.