DEMCO Increases Conversion Rate 400% With Abandoned Cart Program

Problem: DEMCO, a B-to-B cross-channel retailer of library supplies, sought to increase online conversions by targeting shoppers that abandoned their carts.

Solution: Hired an online marketing solutions provider.

Results: DEMCO was able to achieve a 400 percent higher conversion rate via a cart recovery email program. The retailer also realized higher open and conversion rates on welcome email offers as well as improved customer engagement.