Addressability: The New Term for Digital Marketing

His words are timeless. More than 40 years later, this definition and its implication are more relevant than ever. Digital's potential to provide a deep, accurate and timely understanding of consumer needs and demand is beyond the imagination of marketers from 10 years ago, let alone 1973.

And yet, instead of focusing on what's possible, we debate the "label" for digital marketing: Personalization? Relevancy?