Addressability: The New Term for Digital Marketing

Let's step back and recall the wisdom of the Yoda of marketing, Peter Drucker: "The aim of marketing is to know and understand the customer so well, the product or service fits him and sells itself." — "Management: Tasks, Responsibilities, Practices," (1973)

Drucker's quote is famous because it's arguably the most succinct, yet complete definition of marketing ever published. Its power is in its implication to the professional marketer: if you're doing your job well, it shouldn't be that difficult … or complicated. Understand your customer.