Adding the "P" (Product Category) to RFM (1,079 words)
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Adding the "P" To RFM - A Mini-Case Study
Most catalog databases, with their management systems, track product category with each customer purchase. Many track this all the way to the item or even SKU (stock keeping unit) level. Some catalogers also use product category as a predictor of future buying propensity.
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- J. Schmid & Assoc.
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