Adding the "P" (Product Category) to RFM (1,079 words)
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You must understand that customers are not naïve. The better customers are, the more they will know if you are re-mailing them with just a cover change. If in doubt, ask your best customers how often they wish to receive the catalog. Or, use RFMP in order to send customers just the catalogs that most interest them.
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- J. Schmid & Assoc.
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