Adding the "P" (Product Category) to RFM (1,079 words)

• Change the cover and keep the inside 32 pages or 48 pages constant

• Change the outer eight pages of the catalog, keeping the inside pages constant

• Re-shuffle or re-paginate the entire catalog to make it look different.

• Add a wrap or dot-whack with a specific action or message, e.g., "We Miss You," "It's Not Too Late," etc.