Adding the "P" (Product Category) to RFM (1,079 words)
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Using Straight RFM
As a catalog grows its customer list to a point where it can be segmented and divided into cells, it can apply simple segmentation techniques to customers to be mailed. For example, rather than thinking "a customer is a customer is a customer," a cataloger can use RFM to answer such questions as:
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- Companies:
- J. Schmid & Assoc.
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