Adding the "P" (Product Category) to RFM (1,079 words)
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Adding "P" or product category to RFM is highly applicable to many catalogers. Business-to-business catalogs work almost exclusively in product categories. They organize their catalogs by product category; their selling efforts (catalog, telemarketing or the Internet) are often driven by product category.
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- Companies:
- J. Schmid & Assoc.
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