Adding the "P" (Product Category) to RFM (1,079 words)

For example, if the first purchase was women's apparel, customers would received six women's apparel promotions during the coming year, and would be tested on complementary product categories such as kitchen, decorative home furnishings, linens, cosmetics, etc. If customers buy linens, they then receive four linen mailings during the next year, and so forth.