Adding Consumer Value and Brand Loyalty With Wi-Fi

The Wi-Fi industry has addressed these challenges with new technology that makes it easy to connect, foster customer loyalty and drive business value. Called Passpoint, the new solution enables a user's device to connect to Wi-Fi seamlessly across multiple locations with no need to login repeatedly. The program also ensures that users are connecting to a secure network, an important factor to nearly half of those that the Wi-Fi Alliance surveyed. Retailers should make sure their routers and devices are Wi-Fi CERTIFIED and include Passpoint technology, which means that they meet industry-backed quality and reliability standards to ensure users a great connection every time.