Adding Consumer Value and Brand Loyalty With Wi-Fi

For retailers, Wi-Fi offers a trifecta of benefits: more traffic, longer face time with shoppers and a larger spend per person. For businesses looking to reclaim market share this holiday season, Wi-Fi offers a cost-effective differentiator.

Here's the catch: If retailers want to get ahead of their competition and offer Wi-Fi in-store, they have to ensure that it's easy to connect to. Passwords turn shoppers off, as do spotty, low-quality connections. If you're going to the trouble of providing Wi-Fi, it should be user friendly, free and simple.