Adding Consumer Value and Brand Loyalty With Wi-Fi

This holiday season will be especially challenging for both brick-and-mortar retailers and online marketplaces, especially as they compete with each other for the same consumer dollars.

Many retailers believe the best way to entice consumers is to drop prices, creating an endless race to the bottom. However, driving customer loyalty isn't exclusively about price; it's about value and offering an integrated customer experience. Creating the perfect integrated customer experience can be achieved by offering in-store Wi-Fi, according to a study recently commissioned by the Wi-Fi Alliance and Wakefield Research.