Adapting to the Changes in Online Consumer Behavior

• Ninety-six percent of those surveyed said a streamlined infrastructure is key to overcoming inhibitors.
• Don't undervalue or forget about technologies such as site performance monitoring, call centers and mobile sites.
• Continue to push competitive boundaries to stay ahead of the game.

While the business challenges identified here don't have distinct, cut-and-dry resolutions, retailers must adapt to the changing atmosphere and keep evolving with consumers’ behavior in order to provide the best possible online shopping experience.